The Western Wats, established in Utah, U.S.A. and the largest data collection in the world, will have Davao City as its second branch in the Philippines following Cebu that was begun in 2002. The company, regarded highly as the chosen company for market research by the top 500 corporations of the world, will begin operation by middle of July2008 at NCCC Mall Davao.

With an initial investment of P70 million infrastructure requirements are already being brought to completion and recruitment of around 500 agents for 2008 will be begun by May. The hiring rate of the agents will be greater than P8,000. Applicants who will pass standard qualifications will be trained within 3 days to become call center agents.

Western Wats gives survey research data collection, and by way of live telephone interview, automated telephony and the web, the company concentrates in quantitative research data collection. The Western Wats clients are given an opportunity to watch, observe, or check for a special purpose the survey and at the very same time listen to the conduct of the survey by the call center agents. The Western Wats has about 300 clients such as government agencies, auto manufacturing firms, advertising outfits, media organization, print publications and universities.

It is presumes that all clients of Western Wats are contented with the manner call center agents deliver the work. The clients would not pay attention to whether they are conversing with a call center agent from the Philippines or America provided the Filipino workers have been trained on the right accent. The Filipinos and Americans are presumed to have different accents, aren't they?