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Yucheng Technologies Limited announced that a new call center for the Bank of China (BOC) worth $5 million utilizing Siebel's integrated CRM platform will be developed. Yucheng, in partnership with Oracle, will develop and combine the CRM software for a unified 1,000 seat call center for BOC. To create a single integrated CRM platform, the call center will incorporate customer service from earlier stand-alone provincial call center systems. By means of combining customer information and customer transaction data, BOC is hoping to comprehend individual customers better. This will help to gain market insights that will interpret better customer services and increased profitability per customer. Yucheng newly hired a CRM team with an outstanding track record and with a deep understanding of how to decode client requirements into the technical modules of a Siebel-based CRM environment. Yucheng's extended their management-related solutions group that will work with clients to define, deploy and integrate CRM solutions into their regular business. To guarantee the value of their client's investments, the team will also offer training, product enrichment, and maintenance services. The CEO of Yucheng Technologies, Mr. Weidong Hong stated that they are pleased to work with both BOC and Oracle on this landmark CRM win. Siebel CRM technology should permit BOC to capture more cross-selling opportunities to increase its customer retention rates. To enable management teams to better understand their business, management-related solutions must be applied. This solution section is consisted of business intelligence, risk management, enterprise resource management and customer relationship management. IDC stated that the management-related solutions market is prized at approximately USD 320 million in 2009, as well as the USD 50 million for the CRM segment. [via] |