To bring in more qualified employees to work in the industry, a call center training company was built to work on improving the Cebuanos’ speaking and comprehension skills. According to a lawyer named Aileen Therese Bernadas-Cabalda, vice president for legal affairs of Enovlink Training Center (ETC), top clientele in US would really want excellent customer care. It will not be hard for Filipinos to be caring because we are hospitable by nature. All we need to do is to improve our comprehension skills and learn to minimize our accents.

ETC, a Cebu-based performance and improvement company provides to the wants of business process outsourcing companies. It was opened recently this month at Angelica building along Osmeña Boulevard, Cebu City. It has 12 students at present. Cebu ranked first in the promising outsourcing city, the quality of its talents who enter the call center industry is slowly becoming depressing. Only three out of the 100 call center applicants get hired by top call center companies. With this frightening trend, the creation of Enovlink happened. The company’s goal is to improve English proficiency among prospective call center employees and to uphold financial literacy and good values.
 
These crucial issues resulted to low employment. The declining number of call center applicants might become a reason for call center companies to depart of Cebu. By offering trainings to improve the needed skills, call center agents will be able to communicate well with Americans. The center has three call center-calibrated trainers with at least five years experience working in call center companies.

The center is the channel between the industry and workforce. It’s partners in business are Western Wats Philippines, Sykes Asia, Convergys and iComm International. The center also incorporated monetary literacy on its 100-hour training curriculum and English proficiency. Bernadas-Cabalda ignored the news that the number of call center seats in the country will turn down because of apparent pressure that US president-elect Barack Obama will maintain jobs within America to solve financial crisis. According to Bernadas-Cabalda, an additional 600,000 call center job opportunities are necessary to reach the target of producing one million jobs in 2010. [via]