A BPO company will be established in Cebu to serve mostly US firms and their back-office operation needs.  According to Paul Winters, Chief Operating Officer of Bragg, Winters and Associates, Philippines particularly in Cebu has progress in voice support for companies abroad. Position in back-office support must be improved from documents processing, accounting, payroll, recruitment, architecture, animation and software design. Winters stated that the success of voice support in Cebu has lightened the opposition. Cebu will be in a good light when seen by US companies.

Winters and Raymund Bragg, a business partner of Winters came in Cebu to work in separate companies. Winters launched a BPO office for an international firm while Bragg is a general manager of a popular resort hotel chain. But they decided to bring more in the region. To address the requirements of small and medium sized businesses in US, one of their clients is putting up a 500 seater mortgage processing company in Cebu by the end of the year. Cebu will be a good location according to Winters.

Nonvoice features will offer chances for smart and able people who may not have the voice or communication requirements but are really good in what they do. This will help the expansion of the whole industry. Up to 20% of the entire 50,000-strong BPO industry in Cebu is nonvoice processes. Bragg, Winters and associates are looking for local firms that have established expertise in the back-office operations. [via businessmirror.com.ph]